Apple just gave its Mac lineup its biggest AI push yet. On Tuesday, October 27, 2026, the company unveiled a new 14-inch MacBook Pro and a new iMac, both powered by its latest M6 chip — and the pitch is simple: more AI work done right on the device, no cloud round-trip needed.
What Apple actually launched
The 14-inch MacBook Pro starts at $1,999 and the new iMac starts at $1,499. Both go up for pre-order on Wednesday in 35 countries and regions, including the US, with availability starting November 6, according to Reuters. Apple says the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life — the longest ever in a Mac. The new iMac, meanwhile, claims up to 5x faster on-device AI performance than the previous M4 model.
Why on-device AI matters
This is the same direction Apple has been moving all year. On-device AI means your photos, documents and voice requests can be processed locally instead of being sent to a server — faster responses, better privacy, and AI that keeps working when the connection does not. It pairs with the
smarter Siri work Apple has been rolling out, and with the idea that the
computer itself is quietly becoming an AI layer rather than just a screen for apps.
The timing is no accident
The launch lands a day before Apple's "Pro and tell" event in Los Angeles on October 28, which Bloomberg has reported is expected to feature Apple's first touch-screen MacBook Pro. In other words, the M6 launch may be the opening act, not the whole show. Apple is also clearly betting that buyers will pay a premium for a machine that runs AI locally — the Pro starts at $1,999, firmly in pro territory.
Should you care?
If you already own an M-series Mac, this is not an emergency upgrade. But if you run AI tools daily — editing, coding, creating, researching — a 25% AI jump plus 24-hour battery is a real quality-of-life change, and the iMac's 5x claim makes the desktop line interesting again for AI work.
Short take
Apple is not shouting about a chatbot here. It is quietly making the Mac itself the AI product — faster, longer-lasting, and less dependent on the cloud. That is a bet worth watching, especially with another Apple event literally tomorrow.
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