Replika's Founder Just Launched Wabi — a 'Multiplayer' AI Assistant for the Whole Family

Every AI assistant today is built for one person: you. But what if it worked like a group chat — an AI that plans the family trip with your partner, tracks the household budget together, and keeps everyone on 

the same page? That's the bet Eugenia Kuyda, the founder of Replika, just made with Wabi 2.0, which opened to everyone on October 19 — free, on iOS, Android, and Mac, no waitlist.

What Wabi actually does

Wabi is a messenger-style assistant built around multi-threaded chats: separate threads for health, family, travel, and everything else. Inside each thread, the AI builds and runs small custom apps on the fly — a calorie tracker and weightlifting log in your health thread, an activity calendar and even a Japanese-learning app in your kids thread, a restaurant map and trip itinerary in your travel thread. It also handles the boring stuff: triaging school emails, booking appointments, tracking refunds, spotting bill increases and unused subscriptions.

Why “multiplayer” matters

The real twist is that threads double as group chats. Couples and families can share a thread with the AI inside it, and each shared chat individually controls what the assistant can see — email, calendar, bank details — with participants told when someone's info is requested. Kuyda's pitch: a single endless chat thread gets worse over time, stuffed with so much context it hallucinates and loses the plot. Splitting life into threads, each with its own purpose-built mini-apps, is her answer.

The Replika connection

This is Kuyda's second act. She founded Replika, the AI companion app that now has around 40 million users — but Wabi is a deliberate pivot from AI companionship to AI productivity. It's also a vision she's carried for 12 years, first pitched as a lifestyle-concierge chatbot at TechCrunch Disrupt. Andreessen Horowitz led a $20 million pre-seed round in 2025, with angels including Naval Ravikant and Garry Tan. Business model is still undecided — it's free for now.

What to watch out for

Sharing an AI with your family means sharing data with an AI. Wabi connects to email, calendars, contacts, location, photos, and health data — and users can link bank accounts. The company says it's SOC 2 compliant, stores most data in the US, checks before important actions, and lets you disconnect anytime. Still, handing a cloud assistant access to your family's finances is a real trust call. And model processing reportedly routes through Google, Anthropic, and OpenAI models — so your data passes through several hands. The take: as AI AI agents get more agentic the “one person, one chat” model is starting to feel limiting — Wabi's group-first design is the boldest answer yet, even if the trust bar is high. Meta'Meta's assistant Muse is going the personal-productivity route; Kuyda is betting the future is social.