A car company is about to walk into your living room. Not with an ad — with a robot.
Chery's intelligent robotics brand AiMOGA is preparing to debut a new home robot at the 2026 Chery International User Summit, the company announced on October 14. Under the theme "Car-Robot Synergy, Real-World Impact," the launch will show off a robot designed around everyday household needs — a direct move by an automaker into the home robotics race.
The details
AiMOGA's new home robot is built for practical household tasks, combining functional hardware with natural, intuitive interaction, according to the announcement. Full specs have not been revealed yet — the summit is where the covers come off — but the positioning is clear: this is not a factory arm or a lab demo, it is a product meant for real homes.
Who is AiMOGA?
AiMOGA is Chery Group's robotics arm, and it is further along than you might think. Its portfolio spans humanoid robots, robotic dogs, and other forms, already deployed in automotive retail, public information and guidance, smart policing, healthcare navigation, and reception services. The brand's products carry CE marking in the EU and FCC compliance in the US, and cumulative global deliveries have surpassed 3,000 units across more than 60 countries and regions.
Why a car company is doing this
The strategy is "embodied intelligence" shared between cars and robots. AiMOGA and LUXEED — Chery's smart-EV brand — share a common technology foundation, and the robot division plans to integrate with LUXEED's smart cockpit, building a connected ecosystem from mobility to smart living. The playbook looks a lot like XPENG's, which runs its IRON humanoid on the same AI chip as its new G9L SUV: amortize the AI stack across everything with wheels, legs, or arms.
Why it matters
Home robots are having a moment. Apple just launched its $299 HomeView smart display, NEURA Robotics unveiled its Neuron AI foundation model for robots, and now a major automaker is pitching a home robot at its own flagship event. The physical AI era is here — and the competition is not just robot startups anymore, it is car companies with factories, supply chains, and millions of customers.
The take
Chery has already shipped 3,000 robots into commercial service. That track record gives its home-robot debut more weight than the average concept demo. The open questions are price and capability — neither is public yet. If Chery prices this like its cars, the Western home-robot players should be paying very close attention.
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