Brett Adcock has a launch date — sort of. The Figure.AI founder announced on X on October 4 that Hark, his new personal-AI product, launches “this week” — and the first 100,000 people to sign up get the paid plan free. He’s opened a waitlist, and for a consumer AI race, the terms are about as aggressive as they get: free premium access for the first hundred thousand through the door.
The announcement came straight from Adcock’s own post on X, and was picked up the same day by RuntimeWire and on October 5 by PANews. That’s the confirmed part. Everything else carries an asterisk — because Adcock’s post is a teaser, not a spec sheet.
What Hark is
Hark is a personal AI built around one idea: an assistant that actually uses the computer for you. Not a chatbot that drafts text — a browser and computer-use agent that clicks, scrolls, and types its way through real websites, including ones with no public API. Ordering dinner, booking flights, messaging candidates on LinkedIn — the agent drives a dedicated virtual computer with its own browser, file system, and terminal for each request, and can log in with your saved accounts, addresses, and payment methods.
The closest thing to a public demo so far is “Hark Handoff,” a research preview from August. Hark claims it scored 97.7 on Online-Mind2Web (OM2W), a third-party web-agent benchmark — against 92.8 for OpenAI’s GPT-5.4, 84.1 for Anthropic’s Claude Opus 4.8, and 69 for Google’s Gemini 2.5 Pro — at $0.18 per million input tokens and $2.37 per million output tokens, which Hark says is under a tenth of rival pricing (figures per VentureBeat, August 5).
The company behind it
Adcock founded Hark in late 2025 after leaving Figure.AI, the humanoid-robotics company he also founded. Hark raised $700 million in Series A funding in May, per TechCrunch — one of the largest AI startup rounds of the year. The pitch is broad consumer AI: an agent that remembers your preferences, works across websites, and eventually connects with dedicated hardware.
What’s still unknown
Here’s the honesty section, because it matters. Adcock did not say how long the free paid plan lasts, what the paid plan includes, or what it costs afterward. He did not give a confirmed launch date — “this week” is his claim from October 4, not a verified release. And the benchmark numbers are Hark’s own; independent verification will have to wait for the public release.
AiPost’s take
The computer-use agent race is the real story here — OpenAI, Anthropic, and Google are all building agents that operate software instead of just chatting. A $700M-funded startup giving away 100,000 paid plans is a land grab for early users, and the signup-race framing is deliberate. If you want in, join the waitlist early — but treat every unannounced detail as TBD until the product is actually live.
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